Marketing Team Seeks Resident Psychologist - by The Hotel Marketing Assocation
A degree in Psychology may not regularly be deemed a minimum requirement for a marketing manager at a hotel or group, but recruiters might just need to reconsider the job spec based on the current online arena. Even the largest hotel chains are failing to go toe to toe with the OTAs when it comes to search engine rankings and paid search capabilities. But then getting a shopper onto your site is just the beginning. Once you've got them in, how capable is your ecommerce to play to the psychologies of deal hunters and thrill seekers, let alone different demographics and geo-sources.
Brain Reeves is a serial entrepreneur. Winner of 4 Deloitte Fast 50 Tech awards. Shortlisted for Ernst & Young Entrepreneur of the Year award. Founder of Avvio and GOPPAR Digital. Passionate about data driven pricing, marketing and distribution for hotels.
Where: Le Meridien, 21 Piccadilly, Mayfair, London W1J 0BH (Map)
Nearest Tube: Green Park, (Piccadilly and Victoria Line) and Piccadilly Circus
6.30pm - 8.30pm Main Event
8.30pm - 9.00pm Drinks and Networking
Click here for tickets