Brits are planning to spend up to £200 on outings throughout the festive season this year, with an estimated total of £7.4bn set to be spent on Christmas parties at hospitality venues in the UK during this period, according to a new study, conducted by Double Dutch.

With nearly half of Londoners (48%) poised to spend over £100 on each Christmas night out, the capital city stands out as a leading contributor to the total spend.

Venues are well-positioned to benefit from this festive windfall, with over 44% of consumers prioritising visits to such establishments if their disposable income were to be cut further.

This surpasses other spending categories like clothing (28%), home improvements (27%) and holidays (27%).

The survey also highlights the changing dynamics of the holiday season, as younger adults, particularly Generation Z (18-24 year-olds), opt for a “self-proclaimed hangover day”, turning their backs on ‘hustle culture’.

Around 60% of young adults, totalling around 3.2 million individuals across the UK, are planning to take a day off to recover from their holiday celebrations.

This generation’s enthusiastic spending habits, with an average of over £200 per night out, suggest that the hospitality industry could see substantial gains over the Christmas period.

Raissa and Joyce de Haas, the twin co-founders of Double Dutch, said: “Our survey reveals that Brits are wholeheartedly embracing the festive spirit, offering a ray of hope for on-trade hospitality venues following challenging years.

“Based on these new insights, and to enable our staff to fully enjoy the celebrations, we’ve introduced a ‘party recovery day’ for our team to make the most of the day following our Christmas party.”

The new data has been released as part of Double Dutch’s Christmas campaign, ‘Mix, Drink, Dance, Repeat’, which sees the brand focus on enlivening the party season with a multi-channel approach.

The survey was conducted by Double Dutch and OnePoll, with responses gathered from 2,000 UK adults.