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Euros drive pub, bar spend



Spend in the overall Hospitality & Leisure sector increased by 1.8% in July 2024, although this is lower compared to the year-on-year growth in June 2024 (3.0%), according to the latest Barclays UK Consumer Spend Report.


Spend growth at Bars, Pubs & Clubs increased by 4.9% in July 2024, the highest year-on-year uplift since January 2024 (6.5%), as football fans flocked to their local to watch the final rounds of the Euro 2024 tournament.


Despite England’s loss, the final against Spain led to payment transactions almost tripling at pubs and bars on the 14th July, increasing by 195.6% compared to the same day last year. This also marked the busiest Sunday of the year for pubs, with transaction volumes up 92.9% compared to the average Sunday in 2024.


Rohan Kumar, Head of Client Insights, Barclays, said: "The mixed weather in July, combined with consumers selective discretionary spending, continued to pose challenges for retailers. However, the final stages of Euro 2024 bolstered pub sales, whilst a handful of sunny days boosted spend on summer staples such as BBQs."


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